Description: Chairperson’s column discussing the Marketing and Distribution Section initiatives.

Description: This article examines the issues, trends and opportunities associated with life insurance distribution.

Description: Third in a series giving an overview of direct marketing.

Description: This article discusses Promotional Cards, how they have become an integral part of so many direct mail marketing programs, and how new technology offers new options for these cards.

Description: Discussion of the selling of life insurance to the middle income market through banks and with the support of new technologies and underwriting processes.

Description: This is the first article in a four-part series. In this series of articles, analysis of the U.S. life insurance industry's customers, products, distribution system and regulatory and tax environment will be given. This first part of the series focuses on the customer and the changing product mix of the life insurance industry.

Description: This article is about how technology and the internet is changing the way insurance is marketed and sold.

Description: This article discusses the benefits of online insurance sales and how it is another form of direct marketing.

Description: Chairman’s corner addressing the many recent external events which have impacted the level of trust in the insurance industry and how this affects product and marketing success for the industry.

Description: This is an article about single women and marketing to them.