Description: This panel discussion focuses on the marketing trends of smaller companies, mass marketing and direct marketing. From Transactions of Society of Actuaries 1969, Vol. 21, Pt. 2, No. 60.

Description: Mental health, suppoting policyholders

Description: The Emerging Issues in Underwriting Survey was intended for direct life writing insurance companies in the US and Canada. The Survey looked at various trends that could have a significant impact on the process and practices of life insurance underwriting in the future.

Description: This session discussion is about competitive strategies in mass marketing for both direct response and payroll deduction marketing. From Record of the Society of Actuaries Vol. 15, No. 2.

Description: This article presents the author's views on how direct writers of term insurance should view and monitor their reinsurance.

Description: The attached report presents the results of a survey whose purpose was to explore the various uses of technology by life insurance companies. The survey was conducted by the Technology Survey Subcommittee of the Society of Actuaries Life Insurance Mortality and Underwriting Survey Committee. The primary focus of this survey was the impact of technology on mortality studies and underwriting.

Description: The presenters will dig into the little rider that most actuaries don't spend much time thinking about. A regulator, a direct writer and a consultant will discuss their thoughts on this rider and point out areas where actuaries should focus before deeming it insignificant. Topics will include the current study underway to update the industry experience study (most recently done in 1952), underwriting considerations, interactions with other riders, benefit designs, unique issues on UL policies, tax implications and reserving considerations

Description: 1994 SOA Meeting, San Francisco. This session is about joint ventures and private labeling for life, annuity and disability products. In a primary variation of private labeling, a manufacturer develops, underwrites, administers, and does the actuarial functions, but the client company markets the product. Other variations of joint ventures have different distributions of duties.

Description: As technology continues to advance and consumers' preferences constantly change, the need for insurance to be sold at more competitive prices has become apparent, forcing the Broker channel to adjust its business model and also creating a new opportunity for the Direct-to-Consumer channel. The presenter will examine how various channels have co-existed in the past, and evaluate how they will evolve and co-exist in the future. The discussion will also include an analysis of a channel strategy to optimize results for the growth of a company. Presenters will include representative from the following distribution channels

Description: The scope of nontraditional marketing, as viewed by the Nontraditional Marketing Section of the Society, continues to expand. Originally, it encompassed direct response, credit insurance, and payroll deduction. Recent emphasis has added marketing through through financial institutionsand through pre-need funeral plans. This literature guide provides the user with a summary of representative sources for marketing and product development information.