Description: This is the table of contents for NewsDirect, January 2008, Issue No. 57.

Description: This is the table of contents for the News Direct newsletter, June 2007, Issue No. 56.

Description: This article covers measurement of key actions by presenting an approach to the analysis of direct-mail insurance solicitations.

Description: This article provides a contemporary perspective of direct-to-consumer, defines what it is, and offers several considerations for D2C strategies.

Description: This article describes some of the traditional profit measurement standards for direct marketing and then presents a more comprehensive and up-to-date foundation for insurance direct marketers and actuaries to use when reviewing individual direct marketing campaigns or total marketing programs.

Description: This article looks at the attitudes of insurance companies toward using technology for assisting in sales and marketing of insurance.

Description: NewsDirect September 2012 issue

Description: This article is about the relationship of brand advertising to direct marketing and how to bridge the gap.

Description: In the face of declining response rates from direct mail campaigns, the author suggests use of the internet to generate leads will be much more efficient and successful.

Description: Discussion of ways direct marketers have beaten recessions in the recent past and suggestions for beating this recession.