Description: This is the table of contents for the News Direct newsletter, June 2007, Issue No. 56.

Description: This article covers measurement of key actions by presenting an approach to the analysis of direct-mail insurance solicitations.

Description: This article presents the mathematics for evaluating direct marketing test programs.

Description: This article provides a contemporary perspective of direct-to-consumer, defines what it is, and offers several considerations for D2C strategies.

Description: This article looks at the attitudes of insurance companies toward using technology for assisting in sales and marketing of insurance.

Description: NewsDirect September 2012 issue

Description: This article describes some of the traditional profit measurement standards for direct marketing and then presents a more comprehensive and up-to-date foundation for insurance direct marketers and actuaries to use when reviewing individual direct marketing campaigns or total marketing programs.

Description: This article is about the relationship of brand advertising to direct marketing and how to bridge the gap.

Description: In the face of declining response rates from direct mail campaigns, the author suggests use of the internet to generate leads will be much more efficient and successful.

Description: This is an article about The 5th Annual Forum's Institutional sponsored by the Society of Actuaries, LIMRA, Target Marketing magazine, Best's Review, and "Insurance Newscast." From News Direct, June 2007, Issue No. 56.