Description: This is the first article in a four-part series. In this series of articles, analysis of the U.S. life insurance industry's customers, products, distribution system and regulatory and tax environment will be given. This first part of the series focuses on the customer and the changing product mix of the life insurance industry.

Description: This article is about how technology and the internet is changing the way insurance is marketed and sold.

Description: This article discusses the benefits of online insurance sales and how it is another form of direct marketing.

Description: The article offers a discussion about future products, distribution, insurance laws, and contracts. Some ideas might not be possible today, but it is offered as food for thought.

Description: This article discusses the growing interest in the Preneed market.

Description: This article discusses various ways that insurance companies are using the internet to market their products.

Description: This article explains Search Engine Marketing SEM and how it can be a key part of an effective direct marketing strategy.

Description: This article is about how telemarketers can incorporate technology to assure compliance with Do Not Call lists.

Description: This article discusses the results of a LIMRA survey about the use of the internet by life insurance and annuity consumers.

Description: This article discusses the market potential for preneed insurance.