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Bigger Is Not Always Better
Bigger Is Not Always Better Author cites examples of benefits of smaller companies. Product development; 11117 9/1/1999 12:00:00 AM ...- Authors: A Hemphill
- Date: Sep 1999
- Competency: Strategic Insight and Integration>Big picture view
- Publication Name: Small Talk
- Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance
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A Database Marketer’s Dilemma: When To Stop Marketing?
A Database Marketer’s Dilemma: When To Stop Marketing? This article looks at the question, Should the direct mail marketer sell products until the point at which the cost of the NEXT sale exceeds ...- Authors: Jay Jaffe
- Date: Jan 2000
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance
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The Almighty Elevator Pitch - Part 1: A Competitive Advantage
The Almighty Elevator Pitch - Part 1: A Competitive Advantage This article defines "elevator pitch" and why one is needed. A great elevator pitch is an indispensable competitive ...- Date: Nov 2012
- Competency: Communication>Oral communication; Communication>Persuasive communication; Leadership>Influence; Relationship Management>Relationships and trust
- Publication Name: The Stepping Stone
- Topics: Actuarial Profession>Management skills; Annuities>Marketing and distribution - Annuities
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Long-Term Customer Value Not Just Policyholders
Long-Term Customer Value Not Just Policyholders This article discusses ideas for a long-term Customer Value Program. Marketing and distribution; 10046 4/1/1999 12:00:00 AM ...- Authors: Jay Jaffe
- Date: Apr 1999
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance
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Why Strategic Alliances?
Why Strategic Alliances? This article discusses the benefits of strategic alliances between companies in the insurance and financial services industry to improve product offerings and ...- Authors: RICHARD KATZ
- Date: Sep 2004
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance
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Interactive Voice Messaging: The Missing Piece of the Marketing Mix
Interactive Voice Messaging: The Missing Piece of the Marketing Mix This article describes the benefits of Interactive Voice Messaging IVM as part of a marketing program and how it can create a ...- Authors: Carol Ferrari
- Date: May 2005
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance
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Chairperson’s Corner
Chairperson’s Corner Chairperson’s column discussing the Marketing and Distribution Section initiatives. E-commerce;Life Insurance Marketing and Research Association=LIMRA;Marketing and ...- Authors: Andy Ferris
- Date: Sep 2010
- Competency: External Forces & Industry Knowledge>Internal forces and business performance; Strategic Insight and Integration
- Publication Name: News Direct
- Topics: Actuarial Profession>Professional associations; Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance
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To Grow The Business - Distribution At Center Of Life Insurers' New Customer Focus
To Grow The Business - Distribution At Center Of Life Insurers' New Customer Focus This article examines the issues, trends and opportunities associated with life insurance distribution.- Authors: Jacqueline Bitowt
- Date: Jun 1999
- Competency: External Forces & Industry Knowledge
- Publication Name: The Actuary Magazine
- Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance
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Direct Marketing: Part 3
Direct Marketing: Part 3 Third in a series giving an overview of direct marketing. Marketing and distribution; 10063 1/1/2000 12:00:00 AM ...- Authors: H Lund
- Date: Jan 2000
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance
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Promotional Cards: An Old Dog Learns Some New Tricks
Promotional Cards: An Old Dog Learns Some New Tricks This article discusses Promotional Cards, how they have become an integral part of so many direct mail marketing programs, and how new ...- Authors: Bill Spink
- Date: Sep 2004
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance