Description: Managing Non-Life Insured Products Sold Through Auto Dealers Part II — Gap from NewsDirect Newsletter, October 2001, Issue No. 38.

Description: This article is a review of the book, Insurance Coverage for All...And How Insurers Can Afford To Provide It, by Maria Thomson. The book focuses on the lack of penetration by life insurance companies into the middle market noting the issues and providing suggested solutions.

Description: This article discusses the fact that consumers at large do not know that banks sell life insurance. Banks are encouraged to develop a more focused strategy to increase awareness and sales.

Description: A review of how credit life and disability insurance is used in conjuction with real estate loans.

Description: You’ve Sent Mail by Robert E. Winawer from NewsDirect Newsletter, January 2002, Issue No. 39. A short article about direct response marketing.

Description: This article summarizes a recent session at an SOA meeting that presented tips on improving and speeding the product filing process.

Description: This article looks at the question, Should the direct mail marketer sell products until the point at which the cost of the NEXT sale exceeds the marketing allowance for the product or until the point at which the AVERAGE cost of all sales exceeds the marketing allowance for the product?

Description: This article explains the benefits of cross-selling, especially in the middle market, and how it can improve customer retention.

Description: Read the July 2020 issue of NewsDirect published by the Marketing & Distribution Section. Newsletters provide practical information for the working actuary, articles on trends that impact sections and news about section activities.

Description: This article takes a look at direct response marketing the associated costs, and the tools necessary to start building a company’s presence in this developing market.