Description: Successful Marketing and Selling to Baby-Boomer-and-Older Customers Twelve Recent Brain Research Discoveries Having Relevance to Successful Communications By James J. Gilmartin from Long-Term Care Newsletter, September 2004, Issue No. 12.

Description: Read the Quo Vadis Reinsurance.

Description: Farewell memo from outgoing section chairperson to section members.

Description: July 2019 issue of Small Talk by the Smaller Insurance Company Section. Practical information for actuaries, trends that impact section, and section activities.

Description: This research report sponsored by the SOA's Marketing and Distribution Section gives valuable insights from leaders in the middle income life insurance market.

Description: This article presents a fable about the issues that arise between marketers and actuaries in the product development process.

Description: An application of GLM trees to mortality modeling using the Individual Life Experience Committee 2009-2015 dataset. GLM trees are a hybrid of GLMs and decision trees which are analogous to the way actuaries have analyzed data. The major benefits include speeding up actuarial analytic workflows, improving data understanding, and improving data visualization.

Description: Description and welcome to the 2020 Canadian Reinsurance Conference including highlight of the key note speaker

Description: Data analytics is changing insurance industry and will fundamentally change how we run insurance business. Actuaries could and should be on top of it and lead the change. This practical session would provide a technical overview about GLM and describe how GLM can be applied as a business tool in life insurance. The session would also focus on case-studies across different functional areas like pricing, fraud detection, underwriting and product development.