Description: Presented at June 1986 Spring Meeting. This session discussion is about the expenses in direct-response marketing, advertising compliance, risk selection techniques - unfair discrimination, agent supported regulation, use of telephone solicitors and direct response product design.

Description: Essay of using microeconomics and Embedded Value concepts to evaluate direct marketing programs.

Description: Discusses the current trends in international marketing, separately for Europe and Asia, and the product-pricing and international-reinsurance considerations. From the 1988 Record of Society of Actuaries, Vol. 14, No. 4B.

Description: This article evaluates findings from a new LIMRA focus group consumer study that examined the decision-making process that consumers follow when buying life insurance including their use of direct channels, including direct mail, the internet and call centers.

Description: This article is a recap of the 2004 Insurance Direct Marketing Forum. From News Direct, January 2005, Issue No. 49.

Description: Align carrier, agent, and consumer definition(s) of DTC to establish a collective understanding for the affected parties. Understand why a direct-to-consumer approach may be important for carriers’ and distributors’ growth and development goals, tactics and strategies. Use the agreed-upon baseline and understanding of DTC’s importance to establish and agree upon reasonable expectations for its role in marketing, distribution, and product development and performance. Position carriers and distributors together to align sales, marketing and performance expectations and incentives for all parties to increase the possibility of outperforming in (and outside of) the DTC space; design sales, marketing and distribution systems and approaches to meet consumers where they are at; and expand current sales and cultivate new markets to remain relevant and magnify profiles in an ever-changing industry.

Description: This article examines the shared challenges for primary writers and reinsurance including the older population, marketing, admin expenses, and regulations. Article from The Actuary, Volume 24, Issue 4

Description: The Mortality Improvement Survey Subcommittee of the Society's Committee on Life Insurance Mortality & Underwriting Surveys has completed its report on the results of a survey to examine mortality improvement practices with respect to life insurance pricing in both the US and Canada. A few questions were asked about functions other than pricing.

Description: This report presents the results of a survey conducted in August and September of 2008 on foreign travel underwriting practices of direct writing companies.

Description: This article looks at trends in direct marketing with an emphasis on new technology for the internet and software for Straight Through Processing.