Description: This article describes some of the traditional profit measurement standards for direct marketing and then presents a more comprehensive and up-to-date foundation for insurance direct marketers and actuaries to use when reviewing individual direct marketing campaigns or total marketing programs.

Description: In this era of high interest rates, business life insurance funded by individual level-premium life policies has become popular, even to the point of undertaking to compete with group insurance plans. The author discusses tests that a sound and adequate proposal has been made.

Description: From a session at a meeting of the Society of Actuaries held in San Diego, CA, June 22-23, 2000 A discussion of risk management issues of particular relevance for e-commerce insurance products.

Description: A discussion of what life insurance distribution systems might look like in 1990- from the perspective of 1980- under a high inflation scenario. Included the following topics: I. Traditional agency distribution systems 1a. Which systems will survive the 1980s 1b. Anticipated changes in the traditional systems 2. New agency distribution systems 3. Direct response marketing 4. New methods of selling insurance

Description: This is a panel discussion session examining the complaints of life insurance consumers. The subjects include readability of contracts, risk classification methods, variety of product including the meaning of product names- what does the customer think he/she is buying or has bought, perceived lack of competition,

Description: Life Insurance 2020 Foresight e-book of essays including introduction

Description: Presented at May 1996 Spring Meeting. Discusses how marketers are pushing the distribution frontiers of insurance and financial services: technology utilized, what is successful, product and service implications.

Description: 1993 SOA Annual Meeting, New York. This session was about defining lifetime marketing, a calculation of the lifetime customer value, and database marketing.

Description: This article discusses the results of a LIMRA survey about the use of the internet by life insurance and annuity consumers.

Description: This article looks at how insurance companies are viewing the use of the internet for sales purposes in these early days of the development of this market place.