Description: 1992 SOA Regional Meeting, Chicago. This discussion is about direct marketing growth in the 1980s, sustaining the growth in the 1990s, regulatory constraints in the 1990s, impact of continuing production cost increases, new product designs, and declining response rate.

Description: 1999 SOA Annual Meeting, San Francisco. Presenters discussed ways in which nontraditional methods of distributing insurance products are continuing to evolve and offered their views on where that evolution may lead for the industry.

Description: 1999 SOA Annual Meeting, San Francisco. Presenters examined alternative marketing methods that bridge buyers and sellers. Subjects discussed: 1. Work-site marketing. 2. Nontraditional marketing survey presentation. 3. Marketing through property and casualty agents.

Description: Discussion from a marketing perspective of life insurance product development arising from such topics as: the effect of Economic Recovery Tax Act of 1981 on estate and gift tax planning, and on IRA and Keogh plans, an update on retired life reserves, and the types of sales presentations and marketing methods used to illustrate the operation and tax effect of these products.

Description: This discussion is about the pros and cons for smaller companies to affiliate or tie in with casualty carriers.

Description: Overview of call center and digital sales platforms for the development of distribution strategy in the individual insurance market.

Description: A new wave of life insurance buyers is finally here - but are we ready? In this article, Richard De Sousa shares proprietary research about the Millenial generation, its beliefs related to life insurance, and its preferences when it comes to learning about, purchasing, and engaging with life insurance products, advisors and companies. Also explored is the foundational role that technology and wellness play in driving the kind of experience that will attract millenial buyers. After reading this article, you will better understand the characteristics of this new generation as well as the innovative companies that are targeting them, and learn about different and novel ways to better engage with customers and enhance the value of your own products and services.

Description: In 2007, members of the Forecasting & Futurism Section were joined by members of the Technology Section and the Marketing & Distribution Sections to conduct a Delphi study about possible developments in the life insurance industry. It was named it “Blue Ocean Strategies in Technology for Business Acquisition by the Life Insurance Industry.” The goal was to have a panel of experts—actuaries and other financial professionals from across the country—identify and debate possible new approaches to acquiring business by life insurers. Panelists were asked to answer questions about possible “Blue Ocean Strategies.” This article highlights the ideas that resulted from those discussions as well as survey results on the same subject.

Description: Informal discussion of the role of life insurance in the national savings. Topics included: A. Life insurance company market share of the savings dollar. B. Impact of mutual fund investments on life insurance company sales. Types of marketing procedures used in the sale of life insurance in combination with mutual fund investments. C. Strategic desirability of variable life insurance policies as a means of recognizing the demand for equity investments. Statutory changes required before such policies can be marketed.