Description: Non-consequentiality is quite consequential for the claims made for the applicability of Risk Theory RT to decision problems that are not transparently tactical or wholly instrumental. On the negative side, RT is not normative or even a complete heuristic in such contexts. The author takes strong exception to the common tendencies, A to link risk theory with welfarism and versions of utilitarianism, and B to claim that with or without but especially with such linkage RT is normative in both moral and rational analysis, choice and action.