Description: This article looks at the question, Should the direct mail marketer sell products until the point at which the cost of the NEXT sale exceeds the marketing allowance for the product or until the point at which the AVERAGE cost of all sales exceeds the marketing allowance for the product?

Description: This article summarizes two sessions sponsored by the Nontraditional Marketing Section at a recent SOA meeting held in Washington, D.C. One session was about debt cancellation insurance and the other was about voluntary benefit plans.

Description: At least 60 percent of households are now on the Do Not Call list, the level of telemarketing is down, but it still remains an effective marketing channel for insurance companies.

Description: This article describes New York Life's philosophy and approach to the use of the internet in selling life insurance.

Description: This article discusses how the most successful insurance companies acquire profitable customers, who stay with you for a lifetime, through direct marketing via prospect data bases .

Description: This articles looks at how life insurance companies can profitably address the middle market.

Description: This article discusses the various ways that banks distribute insurance products.

Description: This article discusses customer lifetime value CLV programs for insurance companies and their benefits.

Description: This article discusses the use of product databases to increase response rates from direct mail campaigns. The concept includes renting name lists for a year, appending demographic information, and using a model to better target prospects.

Description: This article offers ideas on how to simplify the sale of life insurance over the internet.