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A Database Marketer’s Dilemma: When To Stop Marketing?
A Database Marketer’s Dilemma: When To Stop Marketing? This article looks at the question, Should the direct mail marketer sell products until the point at which the cost of the NEXT sale exceeds ...- Authors: Jay Jaffe
- Date: Jan 2000
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance
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Would You Like Fries With That?
Would You Like Fries With That? This article explains the benefits of cross-selling, especially in the middle market, and how it can improve customer retention. Lapse rates=Lapses;Marketing and ...- Authors: Jason B Holman
- Date: Sep 2003
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Life Insurance>Marketing and distribution - Life Insurance
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Is There Magic in the Middle Market?
Is There Magic in the Middle Market? This is an article adapted from LIMRA's 'Is There Magic in the Middle Market'? - a survey exploring the financial security needs of the ...- Authors: Cheryl D Retzloff
- Date: Jan 2010
- Competency: External Forces & Industry Knowledge>External forces and business performance; Strategic Insight and Integration>Big picture view
- Publication Name: News Direct
- Topics: Life Insurance>Marketing and distribution - Life Insurance
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Changing the Status Quo Bias
Changing the Status Quo Bias Applying behavioral-science and shared-value principles to insurance is a win-win proposition for both insurers and clients. Behavioral economics;Policyholder ...- Authors: Francois Millard, Daniel Kotzen, Jos Maroba
- Date: May 2018
- Competency: Technical Skills & Analytical Problem Solving>Innovative solutions
- Publication Name: News Direct
- Topics: Economics>Behavioral economics; Life Insurance>Policyholder behavior - Life Insurance; Life Insurance>Marketing and distribution - Life Insurance
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Is “Direct” Where You Want To Be?
Is “Direct” Where You Want To Be? This article takes a look at direct response marketing the associated costs, and the tools necessary to start building a company’s presence in this developing ...- Authors: David C Florian
- Date: Jan 1999
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Life Insurance>Marketing and distribution - Life Insurance
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Regarding Your Direct Response Offer
Regarding Your Direct Response Offer This article evaluates findings from a new LIMRA focus group consumer study that examined the decision-making process that consumers follow when buying life ...- Authors: Pete Jacques, Ronald R Neyer
- Date: Jan 2005
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Life Insurance>Marketing and distribution - Life Insurance
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Bridging the Distribution Gap: A Dynamic New Role for Actuaries
Bridging the Distribution Gap: A Dynamic New Role for Actuaries This article defines the distribution gap, customer's gap, and distributor's gap in the marketing and sales process.- Authors: Walter Rugland, Anand Deo
- Date: Jan 2006
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Life Insurance>Marketing and distribution - Life Insurance
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Chairperson’s Corner
Chairperson’s Corner Chairperson’s column addressing recent and planned activities of the Marketing and Distribution Section of the Society of Actuaries. E-commerce;Life Insurance Marketing and ...- Authors: Keith Dall
- Date: Sep 2009
- Competency: External Forces & Industry Knowledge; Leadership>Professional network leverage
- Publication Name: News Direct
- Topics: Actuarial Profession>Professional associations; Actuarial Profession>Professional development; Life Insurance>Marketing and distribution - Life Insurance
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A New Age of Insurance Marketing
A New Age of Insurance Marketing A discussion on the need for insurance companies to reimagine the way they market, engage and sell to consumers. Marketing and distribution – Life Insurance ...- Authors: Gregory Bailey
- Date: May 2018
- Publication Name: News Direct
- Topics: Life Insurance>Marketing and distribution - Life Insurance
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Letter from the editor
Letter from the editor Letter from the editor Marketing and Distribution 6442484143 9/1/2018 12:00:00 AM ...- Authors: Ailen Okharedia
- Date: Sep 2018
- Competency: Strategic Insight and Integration>Strategy development
- Publication Name: News Direct
- Topics: Life Insurance>Marketing and distribution - Life Insurance