Description: This article discusses ideas for a long-term Customer Value Program.

Description: Part III of III Managing Non-Life-Insured Products Sold Through Auto Dealers covers Finance Reserve product

Description: This article describes New York Life's philosophy and approach to the use of the internet in selling life insurance.

Description: This article discusses the benefits of strategic alliances between companies in the insurance and financial services industry to improve product offerings and distribution options.

Description: This article describes the benefits of Interactive Voice Messaging IVM as part of a marketing program and how it can create a measurable impact on sales results.

Description: Letter from the Editor

Description: This article discusses how the most successful insurance companies acquire profitable customers, who stay with you for a lifetime, through direct marketing via prospect data bases .

Description: This article is about how to get the attention of consumers when they are inundated with material throught the various media.

Description: This article gives an overview of the worksite marketing/volutary products market and addresses the pros and cons of this marketing approach.

Description: Third in a series giving an overview of direct marketing.