Description: This article discusses various ways that insurance companies are using the internet to market their products.

Description: This article explains Search Engine Marketing SEM and how it can be a key part of an effective direct marketing strategy.

Description: This article is about how telemarketers can incorporate technology to assure compliance with Do Not Call lists.

Description: This article discusses the results of a LIMRA survey about the use of the internet by life insurance and annuity consumers.

Description: This article explains how one company, American Life of New York, is using innovative applications to improve and speed the underwriting process.

Description: A list of activities involving the Marketing and Distribution Section of the SOA.

Description: To better understand the product development process and practices currently used at insurance companies, the Society of Actuaries Marketing and Distribution Section Council initiated a Product Development Survey in the summer of 2006. The goal of the survey was to identify company practices for product development by asking individuals with product implementation responsibilities about the process followed at their companies. For this survey, the “product development process” was viewed holistically – encompassing everything from how ideas are generated through to how products are monitored post-launch. Also, all aspects of the product development process were considered – marketing, actuarial, underwriting, finance, customer service, IT, legal/compliance, etc.

Description: This article discusses the market potential for preneed insurance.

Description: This article discusses the various ways that banks distribute insurance products.

Description: This article provides a contemporary perspective of direct-to-consumer, defines what it is, and offers several considerations for D2C strategies.