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Brand is from Mars, Direct is from Venus: How to Make the Marriage Work
Brand is from Mars, Direct is from Venus: How to Make the Marriage Work This article is about the relationship of brand advertising to direct marketing and how to bridge the gap. Marketing and ...- Authors: ANDREW DAVID COHEN, Leo Toralballa
- Date: May 2005
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Health & Disability
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Automating the Underwriting Process
Automating the Underwriting Process NewsDirect article that discusses the benefits of automating the underwriting process. Underwriting speed, the east of case submission and sales support stand ...- Authors: Susie Cour-Palais
- Date: Jan 2010
- Competency: External Forces & Industry Knowledge>External forces and business performance; Strategic Insight and Integration>Strategy development; Technical Skills & Analytical Problem Solving>Process and technique refinement
- Publication Name: News Direct
- Topics: Life Insurance>Underwriting - Life Insurance; Technology & Applications>E-commerce; Health & Disability>Electronic medical record
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P^2IMA = 12 Dog Bones
P^2IMA = 12 Dog Bones This article summarizes the winners of the Product & Process Innovative Marketing Awards that were presented at the February 2005 Professional Insurance Marketing ...- Authors: Jay Jaffe
- Date: May 2005
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Health & Disability