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Challenges and Opportunities in the Marketing of Insurance Products Through Financial Institutions
whole life, term, and market value adjustment annuity products. Prior to * Mr. Fitch, not a member of ... ResearchAssociation(UMRA) statisticson what the growth of the annuity market has been in financialinstitutions in the ...Description: Examination of the distribution of insurance products by and through financial institutions, products, distribution options, etc. The marketing opportunity was addressed from several viewpoints - insurance company, marketing organization and financial institution.
Hide- Authors: Edward B Martin, Victor C Moses, Robert Ozenbaugh, Cheryl Krueger, Thomas W Fitch
- Date: Oct 1992
- Competency: External Forces & Industry Knowledge>External forces and business performance; Relationship Management>Relationships and trust
- Publication Name: Record of the Society of Actuaries
- Topics: Annuities>Marketing and distribution - Annuities