Description: This article discusses change initiatives and how companies and executives need to take a proactive approach to manage the change in order to assure success.

Description: In the face of declining response rates from direct mail campaigns, the author suggests use of the internet to generate leads will be much more efficient and successful.

Description: Highlights of the Marketing and Distribution Section's survey, conducted during early fall of 2007. Survey questions could be categorized into five areas. There was a group of questions that captured the demographics of who answered the survey and their overall awareness of our section and involvement with our section. From News Direct, January 2007, Issue No. 57.

Description: The Marketing and Distribution Section sponsored a session on Distribution Trends at the 2006 Life Spring Meeting. The section was pleased to have Lucian Lombardi (LIMRA) and Ted Quinn (McKinsey and Company) report on research jointly sponsored by their respective companies. From News Direct, September 2006, Number 54.

Description: As actuaries, we’re trained to see patterns in numbers and to design solutions that mitigate risk. But I can tell you from experience that while quantitative analysis and modeling are critical actuarial tools, looking at the numbers alone can lead to insurance products that don’t succeed in the real world the way the math says they “should.” With new digital technologies, we have more data at our fingertips than ever before, but I believe it’s equally as important to bring qualitative research methodologies into your product development process if you want to design solutions that meet real needs in the market. In this article, Amanda Turcotte shares what happens when qualitative research is neglected or ignored, what happens when you incorporate it into the product design process, and how to implement qualitative research practices in your organization.

Description: This article provides a recap of the Online Insurance Marketing meeting.

Description: Trends in the Marketing and Distribution of Life Insurance products.

Description: Article discusses possible effects of negative interest rates on product development, risk management, investment management and in-force management.

Description: Chairperson's Corner from News Direct, May 2005, Issue No. 50.