Description: Updating relevancy of accidental death insurance for seniors

Description: Identity theft protection can be offered easily through many different distribution channels because ID theft protection is not considered an insurance product. Marketing to consumers directly via point of sale, direct marketing or worksite marketing are all viable alternatives. From News Direct, September 2005, Issue No. 51.

Description: This is an editorial about change as is relates to product design, financial services, direct mail and related topics. From News Direct, September 2005, Issue No. 51.

Description: The Board of Governors of the Society of Actuaries unanimously approved a proposal from the Nontraditional Marketing NTM Section Council to change the name of the section to the Marketing and Distribution MAD Section. From News Direct, September 2005, Issue No. 51.

Description: This article is based on a presentation made by Jim Campbell at the Annual Conference of the Professional Insurance Marketing AssociationPIMAon banks in todays insurance distribution landscape. From News Direct, September 2005, Issue No. 51.

Description: This article is an overview of an SOA seminar on using predictive modeling and other quatitative approaches for evaluating direct marketing programs.

Description: Chairperson's Column from News Direct, January 2005, Issue No. 49.

Description: This article discusses the differences between insurance direct marketers and actuaries and the similarities on which they can build.

Description: This article explains Search Engine Marketing SEM and how it can be a key part of an effective direct marketing strategy.

Description: Updated Regulations Define Eligibility for Standard Mail Rates by Mitch Hisiger from News Direct, January 2006, Issue No. 52.