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Is “Direct” Where You Want To Be?
Is “Direct” Where You Want To Be? This article takes a look at direct response marketing the associated costs, and the tools necessary to start building a company’s presence in this developing ...- Authors: David C Florian
- Date: Jan 1999
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Life Insurance>Marketing and distribution - Life Insurance
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Regarding Your Direct Response Offer
Regarding Your Direct Response Offer This article evaluates findings from a new LIMRA focus group consumer study that examined the decision-making process that consumers follow when buying life ...- Authors: Pete Jacques, Ronald R Neyer
- Date: Jan 2005
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Life Insurance>Marketing and distribution - Life Insurance
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Bridging the Distribution Gap: A Dynamic New Role for Actuaries
Bridging the Distribution Gap: A Dynamic New Role for Actuaries This article defines the distribution gap, customer's gap, and distributor's gap in the marketing and sales process.- Authors: Walter Rugland, Anand Deo
- Date: Jan 2006
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Life Insurance>Marketing and distribution - Life Insurance
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Chairperson’s Corner
Chairperson’s Corner Chairperson’s column addressing recent and planned activities of the Marketing and Distribution Section of the Society of Actuaries. E-commerce;Life Insurance Marketing and ...- Authors: Keith Dall
- Date: Sep 2009
- Competency: External Forces & Industry Knowledge; Leadership>Professional network leverage
- Publication Name: News Direct
- Topics: Actuarial Profession>Professional associations; Actuarial Profession>Professional development; Life Insurance>Marketing and distribution - Life Insurance
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A New Age of Insurance Marketing
A New Age of Insurance Marketing A discussion on the need for insurance companies to reimagine the way they market, engage and sell to consumers. Marketing and distribution – Life Insurance ...- Authors: Gregory Bailey
- Date: May 2018
- Publication Name: News Direct
- Topics: Life Insurance>Marketing and distribution - Life Insurance
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Letter from the editor
Letter from the editor Letter from the editor Marketing and Distribution 6442484143 9/1/2018 12:00:00 AM ...- Authors: Ailen Okharedia
- Date: Sep 2018
- Competency: Strategic Insight and Integration>Strategy development
- Publication Name: News Direct
- Topics: Life Insurance>Marketing and distribution - Life Insurance
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Speed Underwriting: At Least 10 New Ideas in 90 Minutes
Speed Underwriting: At Least 10 New Ideas in 90 Minutes This article summarizes a session at a recent SOA meeting that featured numerous short presentations on underwriting ideas. The focus was ...- Authors: Jay Jaffe
- Date: Jan 2008
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Life Insurance>Underwriting - Life Insurance
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Long-Term Customer Value Not Just Policyholders
Long-Term Customer Value Not Just Policyholders This article discusses ideas for a long-term Customer Value Program. Marketing and distribution; 10046 4/1/1999 12:00:00 AM ...- Authors: Jay Jaffe
- Date: Apr 1999
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance
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Part III of IIIManaging Non-Life-Insured Products Sold Through Auto Dealers
Part III of IIIManaging Non-Life-Insured Products Sold Through Auto Dealers Part III of III Managing Non-Life-Insured Products Sold Through Auto Dealers covers Finance Reserve product Product ...- Authors: John Kerper
- Date: Jan 2002
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Life Insurance>Marketing and distribution - Life Insurance
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Outlooks for Using the Internet in the Distribution of Life Insurance
Outlooks for Using the Internet in the Distribution of Life Insurance This article describes New York Life's philosophy and approach to the use of the internet in selling life insurance.- Authors: Robert L Smith
- Date: Jan 2003
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Life Insurance>Marketing and distribution - Life Insurance