Description: This article presents the mathematics for evaluating direct marketing test programs.

Description: Web page hosting description and links to nine Troubled Health Care System topics. Page additionally provides a link to Overall Summary.

Description: This article covers measurement of key actions by presenting an approach to the analysis of direct-mail insurance solicitations.

Description: Discusses variability in per capita health-care costs by health-care provider.

Description: The SOA provides information about the actuarial career path in health care and predictive analytics. Throughout 2016, we will share more about actuaries who are tackling some of the industry's biggest challenges and hear from top employers in healthcare analytics.

Description: This article provides a contemporary perspective of direct-to-consumer, defines what it is, and offers several considerations for D2C strategies.

Description: Feature article discussing the impact of health care reform on the direct insurance market and the reinsurance market.

Description: A survey of 20 major life and health insurance entities, engaged in direct response business was conducted by Kiran Desai to understand the current status of the business and strategic thinking in the industry.

Description: Additional Resources for Long Term Care Section.

Description: From the Editor: This issue of Long-Term Care News attempts to address how LTC insurers manage investment risk and morbidity misestimation risks.