Description: Discusses arrangements of insurers to manufacture and administer products for other insurers or distributors. Includes reasons for it, service and financial arrangements, and risks. From the 1988 Record of Society of Actuaries, Vol. 14, No. 1.

Description: This article presents an overview of the history and issues associated with penetrating the middle market for individual life insurance. Underwriting and marketing approaches are suggested. The potential role of the reinsurer is explored.

Description: This session from the 1983 SOA Spring Meeting discusses the adoption and implementation of a segmentation and market specialization strategy. Two examples of strategy for the Individual and Group lines of business are reviewed. From Record of Society of Actuaries Vol. 9, No. 1

Description: Discusses bancassurance in the United States, after providing a brief background about it in Europe.

Description: This is a discussion about insurance company equity products from the viewpoints of the actuary, the agent and the regulatory authority. From Transactions of Society of Actuaries 1969, Vol. 21 Pt. 2, No. 59.

Description: This article discusses how the most successful insurance companies acquire profitable customers, who stay with you for a lifetime, through direct marketing via prospect data bases .

Description: Now that small television screens are available on gas pumps, this article explores whether this is a good advertising medium for insurance.

Description: This session at the SOA 1998 Maui I Spring Meeting is about the rapid expansion of the internet, how to set up a web page, how insurance companies and actuaries are using the internet for marketing, and how the public makes use of the internet.

Description: Discusses applying modern marketing tools used in other industries to the design, pricing, sale, and promotion of life insurance products. From the 1987 Record of Society of Actuaries, Vol. 13, No. 2.

Description: This is a panel discussion session on aspects of multi-line insurance company operations focusing on the organization structure, the role and relationship with agents, and the role of actuaries in these organizations. These organizations offer products ranging from life to health to property and casualty.