Description: Reviews the book 'The Life Insurance Industry's Marketing Dilemma,' by Richard Johns about the transition of Variable Life Insurance 'VLI' from being a high-demand product to its current state of unpopularity. The book demonstrates that VLI can perform well over time, thus providing good consumer value.

Description: Ways of closing the mortality protection gap, by leveraging some of the new technology, data and analytics to reduce the friction in the buying process.

Description: Hubert Mueller describes why unit-linked products are increasingly popular in Europe and provides his outlook for continued growth.

Description: This article gives an overview of the worksite marketing/volutary products market and addresses the pros and cons of this marketing approach.

Description: The purpose of the article is to discuss the benefits of small policy purchases by seniors, describe the market and distribution for these small face amounts of life insurance, and demonstrate the dimensions of the market.

Description: Essay of using microeconomics and Embedded Value concepts to evaluate direct marketing programs.

Description: Discussion of the 1998 Generally Recognized Expense Table GRET and questions pertaining to the acceptable use of the GRET to demonstrate compliance with the NAIC Life Insurance Illustrations Model Regulation.

Description: Discussion of the future of the life insurance distribution system from a meeting of the Actuarial Club of the Pacific States.

Description: Written in reaction to the AG49-A "quick-fix" passed, this article covers the history of IULillustration regulation. It begins by covering major product development and regulationmilestones to date, with numerical examples to show their impacts on illustrations. It thenexplains how the "quick-fix" works and what its impact on illustrations is. Lastly, the articlelooks forward to what could be in store in the future for IUL illustrations.