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Mail with Attitude to Maximize Marketing ROI
Mail with Attitude to Maximize Marketing ROI This article summarizes a presentation for the Professional ... PIMA discussing the need to better understand the direct marketing customer in order to be successful.- Authors: PETER BENNETT STEIN, Sandy McCray
- Date: Jan 2005
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Life Insurance>Marketing and distribution - Life Insurance
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2006 Marketing and Distribution Section Product Implementation Survey—Summary of Results
News Direct, June 2007, Issue No. 56. <!-- InstanceBeginEditable name="Header" --> News Direct – Number ... are distributed through agencies, brokers, banks, direct sales, and worksites and involved life, annuity ...- Authors: Jeanne Daharsh, Van Beach
- Date: Jun 2007
- Publication Name: News Direct
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Selling Insurance Online: Everything Old Is New Again
Selling Insurance Online: Everything Old Is New Again This article discusses the ... online insurance sales and how it is another form of direct marketing. E-commerce;Marketing and distribution;Online ...- Authors: Kevin McKenna
- Date: Sep 2004
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance
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Dante's Inferno and Risk Management
Dante's Inferno and Risk Management The author points out how being an enterprise risk ... manager can give an actuary a broader view of the direct marketing business. The actuary should not just ...- Authors: Jay Jaffe
- Date: Jan 2006
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Actuarial Profession; Enterprise Risk Management
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Drivers Of Technology In Selling Insurance
Drivers Of Technology In Selling Insurance A basic principle of marketing suggests that using ... medium a consumer knows and trusts will have a direct impact on the way they make purchases and how one ...- Authors: Steven Johnson
- Date: Sep 2015
- Competency: External Forces & Industry Knowledge>General business skills
- Publication Name: News Direct
- Topics: General Insurance (Property & Casualty)>Marketing and distribution - General Insurance
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Promotional Cards: An Old Dog Learns Some New Tricks
Promotional Cards: An Old Dog Learns Some New Tricks This article discusses Promotional ... how they have become an integral part of so many direct mail marketing programs, and how new technology ...- Authors: Bill Spink
- Date: Sep 2004
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance
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You’ve Sent Mail
You’ve Sent Mail This article is a short summary of an essay on using microeconomics ... microeconomics and Embedded Value concepts in evaluating direct marketing programs. Acquisition expenses;Embedded ...- Authors: Robert E Winawer
- Date: Jun 2001
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Life Insurance>Marketing and distribution - Life Insurance
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Agent Lead Generation: Evolving Technology in an Evolving Market
Agent Lead Generation: Evolving Technology in an Evolving Market This article discusses agent-driven ... Evolving Market This article discusses agent-driven direct mail marketing, the economics of this approach ...- Authors: Peter Stein
- Date: Sep 2005
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Life Insurance>Marketing and distribution - Life Insurance
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Chairperson's Corner - We're More Than Just MaD
Chairperson's Corner - We're More Than Just MaD Welcome to our ... distribution and delivery of insurance products. From News Direct, January 2006, Issue No. 52. 25983 1/1/2006 12:00:00 ...- Authors: Van Beach
- Date: Jan 2006
- Publication Name: News Direct
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Current Trends in Distribution Channels - Where are the Banks Headed?
Current Trends in Distribution Channels - Where are the Banks Headed? The following information ... current trends in distribution channels. From News Direct, September 2005, Issue 51. 10132 9/1/2005 12:00:00 ...- Authors: Christopher Hause
- Date: Sep 2005
- Publication Name: News Direct