Description: This session at the SOA 1998 Maui I Spring Meeting presents the concept of marketing to current policyholders, the benefits of such, and a model for success.

Description: This session at the SOA 1998 Maui I Spring Meeting is about the rapid expansion of the internet, how to set up a web page, how insurance companies and actuaries are using the internet for marketing, and how the public makes use of the internet.

Description: This presentation is an open forum, session 59OF, from the 2004 Spring Meeting of the Society of Actuaries, held June 14-15 in San Antonio, TX. The life insurance and annuity marketplace has become increasingly competitive. At the same time, distributors are exerting more clout. The panelists discuss their perspectives, from the view of the product development actuary, the marketing and distribution executive, and the actuary in a marketing role, on how product development actuaries are experiencing difficulty in designing profitable products that are saleable. Discussion from participants is included. From the Record of Society of Actuaries, Volume 30, No. 2.

Description: Presented at May 1986 Spring Meeting. This session discussion is about credit card distribution systems, association endorsed marketing, direct response marketing and single premium credit insurance.

Description: Panelists discuss three categories of special-risk business: the college and student market, specific events/sports and custom, and the travel markets. From the 1988 Record of Society of Actuaries, Vol. 14, No. 2.

Description: Head of a full-service wholesaling company discusses marketing insurance products through stock brokerage firms, banks, and broker-dealers. From the 1988 Record of Society of Actuaries, Vol. 14, No. 2.

Description: RECORD OF SOCIETY OF ACTUARIES 1981 VOL. 7 NO. 3 This discussion looks at the future of permanent life insurance as of 1981, comparing traditional permanent products to term life, universal life, and non life insurance products. Related uncertain economic environment issues and tax issues are discussed.

Description: This session reviewed the distinctions and blurring of those distinctions between group and individual life insurance. Topics include differences in underwriting, legal constraints, marketing and distribution, and the nature of guarantees provided

Description: From a session at the Spring regional meeting of the Society of Actuaries held in Atlanta, Georgia, May 24-25, 1999 Panelists address a range of issues related to product development in life insurance companies.

Description: From a session at a meeting of the Society of Actuaries held in San Diego, CA, June 22-23, 2000 A discussion of risk management issues of particular relevance for e-commerce insurance products.