Description: This article summarizes a presentation for the Professional Insurance Marketing Association PIMA discussing the need to better understand the direct marketing customer in order to be successful.

Description: This article discusses the issues of meeting the life insurance needs of the middle market.

Description: This article is a summary of interviews that were conducted with independent life insurance agents earlier this summer that describes their thoughts on the changes, challenges, and outlooks on selling life insurance during the COVID pandemic.

Description: This article discusses the growing interest in the Preneed market.

Description: This article is an overview of an SOA seminar on using predictive modeling and other quatitative approaches for evaluating direct marketing programs.

Description: This article discusses new tools to underwrite faster, cheaper and better in order to be more profitable and also market to the middle market.

Description: This article looks at the question, Will the Internet become a viable method of insurance sales and service for the middle market? Recommendations are given on the best uses of the internet for reaching this market on line.

Description: This article discusses various ways that insurance companies are using the internet to market their products.

Description: This article describes various insurance products now offered to SOA members as an affinity group.

Description: This article explains Search Engine Marketing SEM and how it can be a key part of an effective direct marketing strategy.