Description: Discussion of the ways carriers can deliver a direct to consumer offering in a way that benefits, rather than alienates, the advisor channel.

Description: This article discusses the differences between insurance direct marketers and actuaries and the similarities on which they can build.

Description: This is a workshop summary from the 2003 Annual Meeting. From News Direct Newsletter, January 2004, Issue No. 46.

Description: This article explains Search Engine Marketing SEM and how it can be a key part of an effective direct marketing strategy.

Description: Updated Regulations Define Eligibility for Standard Mail Rates by Mitch Hisiger from News Direct, January 2006, Issue No. 52.

Description: This is an article about the ups and downs of call centers as they relate to marketing. From News Direct, June 2007, Issue No. 56.

Description: This is an article about telemarketing and regulations associated with it. From News Direct, September 2005, Issue No. 51.

Description: This article summarizes a presentation for the Professional Insurance Marketing Association PIMA discussing the need to better understand the direct marketing customer in order to be successful.

Description: Survey results from the Marketing and Distribution Section. From News Direct, June 2007, Issue No. 56.

Description: The author points out how being an enterprise risk manager can give an actuary a broader view of the direct marketing business. The actuary should not just be managing marketing risk, but many other risks of the business.