Description: This article discusses Promotional Cards, how they have become an integral part of so many direct mail marketing programs, and how new technology offers new options for these cards.

Description: Discussion of the selling of life insurance to the middle income market through banks and with the support of new technologies and underwriting processes.

Description: This is the first article in a four-part series. In this series of articles, analysis of the U.S. life insurance industry's customers, products, distribution system and regulatory and tax environment will be given. This first part of the series focuses on the customer and the changing product mix of the life insurance industry.

Description: This is an article about single women and marketing to them.

Description: This article discusses the benefits of online insurance sales and how it is another form of direct marketing.

Description: Chairman’s corner addressing the many recent external events which have impacted the level of trust in the insurance industry and how this affects product and marketing success for the industry.

Description: 1993 SOA Meeting, Quebec. This session is about banks selling insurance around the world. Topics included: 1. Insurance sold through banks in the United States. 2. The bank assurance players in Australia and Southeast Asia, their business strategies, the market shares that they've obtained, the types of products they sell, and their distribution methods.

Description: Panelists, which include the chief counsel of the Office of the Comptroller of Currency [OCC], discuss the regulatory issues and market opportunities relating to insurance companies as providers and banks as the vendors of insurance products. From the 1997 Record of Society of Actuaries, Vol. 23, No. 3.

Description: This article is about how technology and the internet is changing the way insurance is marketed and sold.

Description: This is a research project discussing on the needs and opportunities of the older age market to be used in the development and distribution of products that will protect future retirees from financial risk.