Description: This is an appraisal of changes from a previous edition of the book, Actuarial Phases of Marketing Operations-Individual Life and Health, by the Society of Actuaries and LIMRA.

Description: This article discusses the fact that consumers at large do not know that banks sell life insurance. Banks are encouraged to develop a more focused strategy to increase awareness and sales.

Description: Hear about the latest trends and insights as this panel discusses the happenings in the life insurance marketplace. Discover product, regulatory, underwriting, marketing, and other trends to help keep up to date on many of life's changing events.

Description: A recap of the first international reinsurance conference to take place in the Dominican Republic.

Description: In this era of high interest rates, business life insurance funded by individual level-premium life policies has become popular, even to the point of undertaking to compete with group insurance plans. The author discusses tests that a sound and adequate proposal has been made.

Description: The Actuary Vol. 22, No. 3. This article discusses how the advantages of the General Agency system which existed prior to the 1970s have diminished materially. Therefore, European companies should be very cautious with any attempts to emulate the North American-type agency distribution system of the late 1980s.

Description: You’ve Sent Mail by Robert E. Winawer from NewsDirect Newsletter, January 2002, Issue No. 39. A short article about direct response marketing.

Description: News Direct chairperson's column discussing recent activities, future plans, and the new officers of the Marketing and Distribution Section of the Society of Actuaries.

Description: Discussion of ways direct marketers have beaten recessions in the recent past and suggestions for beating this recession.

Description: Letter from the editor.