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Rebranding a Consulting Service: A Case Study
Rebranding a Consulting Service: A Case Study An actuary learns a lot about marketing when he took it on himself to rebrand a consulting service. By Brett Heineman NewsDirect, May 2021 This is an ...- Date: May 2021
- Competency: Leadership; Strategic Insight and Integration
- Publication Name: News Direct
- Topics: Actuarial Profession>Entrepreneurism
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Not All Boomers Think Alike: Finding Their Hot Buttons Can Make or Break Your Marketing Communications
Not All Boomers Think Alike: Finding Their Hot Buttons Can Make or Break Your Marketing Communications This is an article about baby boomers and marketing communication. From News Direct, May ...
- Authors: Carrie Hollenberg
- Date: May 2006
- Competency: Communication
- Publication Name: News Direct
- Topics: Actuarial Profession>Management skills; Life Insurance>Marketing and distribution - Life Insurance
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Letter From The Editor
Letter From The Editor Editor’s column thanking outgoing section council members, welcoming new section council members and discussing Marketing and Distribution sponsored activities. Marketing ...- Authors: Juliet Sandrowicz
- Date: Sep 2011
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Actuarial Profession
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The Interstate Compact: Speeding Up Speed-To-Market
The Interstate Compact: Speeding Up Speed-To-Market Speed to market. Consistency of product features across regions. Improving both are common goals of insurance distributors. ; By PW Calfas ...
- Authors: PW Calfas
- Date: Sep 2012
- Competency: Results-Oriented Solutions>Actionable recommendations; Strategic Insight and Integration>Strategy development; Technical Skills & Analytical Problem Solving>Innovative solutions; Technical Skills & Analytical Problem Solving>Process and technique refinement
- Publication Name: News Direct
- Topics: Actuarial Profession>Best practices