Description: This article discusses the differences between insurance direct marketers and actuaries and the similarities on which they can build.

Description: This is an article about the ups and downs of call centers as they relate to marketing. From News Direct, June 2007, Issue No. 56.

Description: Identity theft protection can be offered easily through many different distribution channels because ID theft protection is not considered an insurance product. Marketing to consumers directly via point of sale, direct marketing or worksite marketing are all viable alternatives. From News Direct, September 2005, Issue No. 51.

Description: This article summarizes a presentation for the Professional Insurance Marketing Association PIMA discussing the need to better understand the direct marketing customer in order to be successful.

Description: This is an article about telemarketing and regulations associated with it. From News Direct, September 2005, Issue No. 51.

Description: This is an interview with Prakash Shimpi who talks about enterprise risk management, research and development. From News Direct, September 2005, Issue No. 51.

Description: This article explains Search Engine Marketing SEM and how it can be a key part of an effective direct marketing strategy.

Description: Updated Regulations Define Eligibility for Standard Mail Rates by Mitch Hisiger from News Direct, January 2006, Issue No. 52.

Description: This article discusses the benefits of online insurance sales and how it is another form of direct marketing.

Description: A basic principle of marketing suggests that using the preferred medium a consumer knows and trusts will have a direct impact on the way they make purchases and how one could—and should—sell to and interact with them.