Description: This is an article about the ups and downs of call centers as they relate to marketing. From News Direct, June 2007, Issue No. 56.

Description: This article explains Search Engine Marketing SEM and how it can be a key part of an effective direct marketing strategy.

Description: Updated Regulations Define Eligibility for Standard Mail Rates by Mitch Hisiger from News Direct, January 2006, Issue No. 52.

Description: This article is an overview of an SOA seminar on using predictive modeling and other quatitative approaches for evaluating direct marketing programs.

Description: Chairperson's Column from News Direct, January 2005, Issue No. 49.

Description: This is an article about telemarketing and regulations associated with it. From News Direct, September 2005, Issue No. 51.

Description: This is an interview with Prakash Shimpi who talks about enterprise risk management, research and development. From News Direct, September 2005, Issue No. 51.

Description: Survey results from the Marketing and Distribution Section. From News Direct, June 2007, Issue No. 56.

Description: This article summarizes a presentation for the Professional Insurance Marketing Association PIMA discussing the need to better understand the direct marketing customer in order to be successful.

Description: A basic principle of marketing suggests that using the preferred medium a consumer knows and trusts will have a direct impact on the way they make purchases and how one could—and should—sell to and interact with them.