Description: This article looks at the question, Should the direct mail marketer sell products until the point at which the cost of the NEXT sale exceeds the marketing allowance for the product or until the point at which the AVERAGE cost of all sales exceeds the marketing allowance for the product?

Description: Discusses the current trends in international marketing, separately for Europe and Asia, and the product-pricing and international-reinsurance considerations. From the 1988 Record of Society of Actuaries, Vol. 14, No. 4B.

Description: Panelists discuss how product design, premium-rate development, and marketing methods are being used to win the allegiance of an aging U.S. senior market to a carrier's brand. They talk specifically about the Medicare Supplement market, the long-term-care [LTC] market, and travel-cancellation insurance. From the 2002 Record of Society of Actuaries, Volume 28, No. 3. Session 135PD of the Boston Annual Meeting.

Description: Review of The Improbability Principle: Why Coincidences, Miracles, and Rare Events Happen Every Day, by prominent statistician David J. Hand.

Description: Article from The Actuary, June 1999 – volume 33 - Issue 6: If the Internet Life, Health, Annuity, and P&C Insurance Company also known as Insurance.com were formed, it would be a very good investment based on the performance of other companies with the word Internet in the name and the “dot com” that follows. But would it sell insurance and would it be profitable?

Description: Full version of NewsDirect Newsletter, May 2005, Issue No. 50.

Description: This session from the 1984 SOA Toronto Meeting analyzes current and possible future non-traditional/mass marketing techniques, examining their potential for enhancing present day, insurance marketing methods and the impact on the agency system. From Record of the Society of Actuaries Vol. 10, No. 4A

Description: The author points out how being an enterprise risk manager can give an actuary a broader view of the direct marketing business. The actuary should not just be managing marketing risk, but many other risks of the business.

Description: Panelists discuss various aspects of lead generation, including database development and management, market segmentation, and marketing techniques. From the Record of the Society of Actuaries, Vol. 23, No. 3.

Description: This panel discussion examines marketing distribution systems, discussing the marketing problems and opportunities facing life insurers. From the 1977 Record, Vol. 3, No. 3.