Description: This article discusses the use of product databases to increase response rates from direct mail campaigns. The concept includes renting name lists for a year, appending demographic information, and using a model to better target prospects.

Description: This article looks at the attitudes of insurance companies toward using technology for assisting in sales and marketing of insurance.

Description: News Direct chairperson's column discussing recent activities, future plans, and the new officers of the Marketing and Distribution Section of the Society of Actuaries.

Description: Med Supp

Description: Behavioral science reveals that consumers tend to assess risk emotionally, through perceptions rather than calculations. So, will COVID-19 change risk perceptions in the long term -- and similarly increase life insurance sales? Insurers should take nothing for granted

Description: Chris Hause spoke about the effects on credit insurance that the emergence of Debt Cancellation products and the Home Owners Equity Protection Act HOEPA have created. Debt cancellation was authorized by the Gramm–Leach Bliley Act and is a banking product that is regulated by the OCC. From News Direct, January 2008, Issue No. 57.

Description: Chairman’s Corner Are We Meeting the Goals of our Mission Statement? by Diane McGovern from NewsDirect Newsletter, January 2003, Issue No. 42.