Description: This article discusses the benefits of online insurance sales and how it is another form of direct marketing.

Description: The life insurance industry has experienced dramatic changes since the onset of COVID-19 in March 2020. Growing competition, a rise in online shopping, and the impact of COVID-19 have all led to an increase in contactless and completely digitized life insurance options. At Policygenius, we wanted to dig deeper into these big industry changes and better understand how they affect life insurance buyers. What our 2022 life insurance trend report found was a changing industry, making tremendous strides, and creating even better pricing and policy options for customers.

Description: This article is a summary of interviews that were conducted with independent life insurance agents earlier this summer that describes their thoughts on the changes, challenges, and outlooks on selling life insurance during the COVID pandemic.

Description: The article offers a discussion about future products, distribution, insurance laws, and contracts. Some ideas might not be possible today, but it is offered as food for thought.

Description: Essay of using microeconomics and Embedded Value concepts to evaluate direct marketing programs.

Description: This article discusses customer lifetime value CLV programs for insurance companies and their benefits.

Description: This article summarizes a presentation for the Professional Insurance Marketing Association PIMA discussing the need to better understand the direct marketing customer in order to be successful.

Description: This article discusses the issues of meeting the life insurance needs of the middle market.

Description: The article summarizes the results of the 2022 U.S. and Canadian Life Reinsurance Survey, for both Individual Life and Group Life business, conducted by the Reinsurance Section of the Society of Actuaries.

Description: This article discusses the growing interest in the Preneed market.