Description: This article looks at new point of sale technology and how it can assist in selling to the middle market.

Description: This article discusses Promotional Cards, how they have become an integral part of so many direct mail marketing programs, and how new technology offers new options for these cards.

Description: This article discusses using simplified issue underwriting to sell term insurance to the middle market.

Description: This article states that the 40/40/20 rule, 40 percent to proper audience selection, 40 percent to the product or offer, and 20 percent to creative strategy and execution, still applies in an internet world. The article reviews the 7 deadly sins of direct marketing.

Description: This article notes the available pulications from Hank George, an underwriting expert, that will help keep you up to date on the subject.

Description: Letter from the editor, outlining the theme and providing a brief description of each article within this edition of NewsDirect.

Description: This articles looks at how life insurance companies can profitably address the middle market.

Description: CD Paper Exhibits - Exhibit #1 SOA from NewsDirect Newsletter, Spring 2000, Issue No. 34, Special Supplement.

Description: This article looks at how insurance companies are viewing the use of the internet for sales purposes in these early days of the development of this market place.

Description: This article discusses the benefits of online insurance sales and how it is another form of direct marketing.