Description: This article looks at the question, Should the direct mail marketer sell products until the point at which the cost of the NEXT sale exceeds the marketing allowance for the product or until the point at which the AVERAGE cost of all sales exceeds the marketing allowance for the product?

Description: Another year has flown by. It’s already 2006–and the Marketing and Distribution Section is beginning to make itself known. As Council Chairman Van Beach and outgoing Section Council Chairman Rob Stone state elsewhere in this newsletter, marketing and distribution is simply an expansion of our focus. From News Direct, January 2006, Issue No. 52.

Description: This article gives a comprehensive overview of how a bank can establish a broader financial services program. Areas reviewed included the types of insurance products, the people, training and compensation, and the management structures.

Description: This is an article about baby boomers and marketing communication. From News Direct, May 2006, Number 53.

Description: As the outgoing chair of the Marketing and Distribution Section, I want to thank you for the opportunity to be a part of this section’s leadership. It has been an exciting year to be closely involved with all of our section activities. I especially want to thank the other council members for their help with all we accomplished this year: Van Beach, Ian Duncan, Chris Hause, Nancy Manning, Brian Louth, Jeanne Daharsh, Juliet Sandrowicz and Leonard Mangini. These are the people who have helped make decisions, and they continue to volunteer their time to lead our efforts. From News Direct, January 2006, Issue No. 52.

Description: This article describes the attempt to discover a product for the elderly already receiving long term care, which focused on impaired annuities, and finding the appropriate distribution options.

Description: This article provides summaries of the sessions sponsored by the Nontraditional Marketing Section at the recent SOA meeting in Orlando Florida. Topics included measuring sales success, professionalism and the cost of medical malpractice.