Description: This article describes various insurance products now offered to SOA members as an affinity group.

Description: This article discusses how the most successful insurance companies acquire profitable customers, who stay with you for a lifetime, through direct marketing via prospect data bases .

Description: Panel of session 56PD of the New York Annual Meeting examines a range of issues surrounding bancassurance from both the insurer's and the banker's perspective. From the Record of the Society of Actuaries, Vol. 24, No. 1.

Description: The Actuary Vol. 22, No. 11. This is a debate regarding two approaches to Life Insurance Illustrations: The Range approach vs. the Current Scale approach

Description: In the face of declining response rates from direct mail campaigns, the author suggests use of the internet to generate leads will be much more efficient and successful.

Description: This article looks at the question, Should the direct mail marketer sell products until the point at which the cost of the NEXT sale exceeds the marketing allowance for the product or until the point at which the AVERAGE cost of all sales exceeds the marketing allowance for the product?

Description: In session 72OF of the Montreal Spring Meeting panelists discuss alternatives that companies are considering in the compensation area, including levelized commissions. From the Record of the Society of Actuaries, Vol. 23, No. 2.

Description: This session at the SOA 1962 Jacksonville and Chicago Regional Meetings focused on challenges and opportunities of the multi-line company, especially the cross-selling of life and property/casualty insurance.

Description: This article discusses using simplified issue underwriting to sell term insurance to the middle market.

Description: Presenting the customer a measurable value of life insurance that makes the advice process transparent to both the customer and adviser.