Description: The Actuary Vol. 22, No. 3. This article discusses how the advantages of the General Agency system which existed prior to the 1970s have diminished materially. Therefore, European companies should be very cautious with any attempts to emulate the North American-type agency distribution system of the late 1980s.

Description: This article states that the 40/40/20 rule, 40 percent to proper audience selection, 40 percent to the product or offer, and 20 percent to creative strategy and execution, still applies in an internet world. The article reviews the 7 deadly sins of direct marketing.

Description: At least 60 percent of households are now on the Do Not Call list, the level of telemarketing is down, but it still remains an effective marketing channel for insurance companies.

Description: This session at the SOA 1990 Annual Meeting looks at bank ownership and control of insurance companies around the world. Focus is on cultural differences between banking and insurance, regulatory issues, distirubtion, and products.

Description: This presentation is a panel discussion, session 66PD, from the 2004 Spring Meeting of the Society of Actuaries, held June 14-15 in San Antonio, TX. Noting that life insurance and annuity products in general have grown much more complex [e.g. universal life with secondary guarantees], the panelists discuss the product development process and the resources you can use to get the product to market quickly. They discuss topics including the product development cycle, reinsurance assistance, and filing with state insurance departments and the Securities and Exchange Commission [SEC]. Discussion from participants is included. From the Record of Society of Actuaries, Volume 30, No. 2.

Description: This session at the SOA 2003 Washington, DC Spring Meeting discusses pricing and product design for sales via the internet from the standpoint of a traditional insurance company and from a totally internet-based company.

Description: Editor's column discussing the contents of the January 2011 issue of NewsDirect.

Description: This discussion looks at the extent smaller companies have adopted the practice of financing new agents and general agents as well as to what extent smaller companies make studies by individual agencies withing policy types, persistency rates, average size of policy, expense rates, and mortality rates. From Transactions of Society of Actuaries 1959, Vol. 11, No. 29 AB.

Description: This article discusses how the most successful insurance companies acquire profitable customers, who stay with you for a lifetime, through direct marketing via prospect data bases .

Description: Panelists, which include the chief counsel of the Office of the Comptroller of Currency [OCC], discuss the regulatory issues and market opportunities relating to insurance companies as providers and banks as the vendors of insurance products. From the 1997 Record of Society of Actuaries, Vol. 23, No. 3.