Description: This article describes New York Life's philosophy and approach to the use of the internet in selling life insurance.

Description: This article discusses the benefits of strategic alliances between companies in the insurance and financial services industry to improve product offerings and distribution options.

Description: This article focuses on how to create a better relationship between marketing and legal departments using a four step strategy.

Description: This article describes the benefits of Interactive Voice Messaging IVM as part of a marketing program and how it can create a measurable impact on sales results.

Description: Chairperson’s column discussing the Marketing and Distribution Section initiatives.

Description: Letter from the Editor

Description: This article examines the relationship, future and current, between insurance agents and technology and determines that technology can enhance/optimize agents.

Description: A recap of the Canadians Institute of Actuaries Meeting held in March 1983. This article focuses on the surrender and replacement of life insurance policies as they face competition from other investment products.

Description: As we further explore how life insurance customers think and behave, we can address their needs more effectively. Using data and predictive analytics we can better identify groups to target. By embracing technology and approaching customers with the right distribution channels based on preference, we can make life insurance more accessible. We can speak the customers' language. We can understand that they are not all created equal, and tailor products to meet individual needs. In short, we can leverage data, research and technology to become very consumer centric. Getting closer to the customer, can we lower the perceived cost, and raise the perceived benefit of life insurance to a point where customers get excited? Will this not then be a product to buy, not sell?

Description: A review of the unique product needs of the senior market and how distribution can work to meet them.