Description: Head of a full-service wholesaling company discusses marketing insurance products through stock brokerage firms, banks, and broker-dealers. From the 1988 Record of Society of Actuaries, Vol. 14, No. 2.

Description: This presentation is an open forum, session 59OF, from the 2004 Spring Meeting of the Society of Actuaries, held June 14-15 in San Antonio, TX. The life insurance and annuity marketplace has become increasingly competitive. At the same time, distributors are exerting more clout. The panelists discuss their perspectives, from the view of the product development actuary, the marketing and distribution executive, and the actuary in a marketing role, on how product development actuaries are experiencing difficulty in designing profitable products that are saleable. Discussion from participants is included. From the Record of Society of Actuaries, Volume 30, No. 2.

Description: This is a graph from an article in The Actuary Magazine entitlled A Strategic Analysis of the U.S. Life Insurance Industry Part II: Products.

Description: This article discusses how the most successful insurance companies acquire profitable customers, who stay with you for a lifetime, through direct marketing via prospect data bases .

Description: This paper reviews the results of the LIMRA research project and presents the actual experience in general agent and managerial termination for disability, death, retirement and other causes for the 1956-73 period. From Transactions of Society of Actuaries 1978, Vol. 30.

Description: This session at the SOA 1962 Jacksonville and Chicago Regional Meetings discusses marketing issues for life companies including concerns over abandoning the small face amount market and the shift to term insurance from permanent.

Description: This discussion on agency compensation looks at the effect of the New York regulations, if compensation has kept pace with inflation, the effect of more term sales on compensation, and the effect of raising minimum amounts sold on very small policies.

Description: This keynote address at the SOA 1990 San Francisco Spring Meeting looks at trends in sales, products, services and distribution for the life insurance industry.

Description: This session at the SOA 1990 San Francisco Spring Meeting discusses issues in designing a field compensation structure including practical considerations, optimizing effectiviness and dealing with New York expense limitations.

Description: This article is about how to get the attention of consumers when they are inundated with material throught the various media.