Description: This article is an overview of an SOA seminar on using predictive modeling and other quatitative approaches for evaluating direct marketing programs.

Description: This article discusses new tools to underwrite faster, cheaper and better in order to be more profitable and also market to the middle market.

Description: This article looks at the question, Will the Internet become a viable method of insurance sales and service for the middle market? Recommendations are given on the best uses of the internet for reaching this market on line.

Description: This session is about the impact of the 1992 Single Europe Act on life insurance in the European market. From The Actuary Vol. 24, No. 1

Description: This article discusses various ways that insurance companies are using the internet to market their products.

Description: This article describes various insurance products now offered to SOA members as an affinity group.

Description: This article explains Search Engine Marketing SEM and how it can be a key part of an effective direct marketing strategy.

Description: Read the Quo Vadis Reinsurance.

Description: Building on our previous newsletter article (“Who Sells and Distributes”), we continue here in our attempt to define and clarify sales and distribution terms that may be confusing or misunderstood. In this article, we focus on seller and distributor compensation, which includes payments to customer-facing sales experts and separate allowances for the entities supporting those experts

Description: Now that small television screens are available on gas pumps, this article explores whether this is a good advertising medium for insurance.