Description: This article explains Search Engine Marketing SEM and how it can be a key part of an effective direct marketing strategy.

Description: Feature article discussing selling life insurance to millionaires, penta millionaires, etc.

Description: Building on our previous newsletter article (“Who Sells and Distributes”), we continue here in our attempt to define and clarify sales and distribution terms that may be confusing or misunderstood. In this article, we focus on seller and distributor compensation, which includes payments to customer-facing sales experts and separate allowances for the entities supporting those experts

Description: Now that small television screens are available on gas pumps, this article explores whether this is a good advertising medium for insurance.

Description: Bancassurance, the sale of life insurance through banks, has captured a large market share in Europe. This article focuses on the core problems that drive banks and insurers into cooperation, the competencies that make these unions work, and the challenges that must be overcome to make bancassurance a success.

Description: This article discusses the differences between insurance direct marketers and actuaries and the similarities on which they can build.

Description: This article offers an overview of the preneed market, its products and pricing.

Description: This article discusses how the new 2001 CSO Mortality Table affects company taxation of life insurance policies, and how one recent and another proposed revenue ruling will affect policyholder taxation of life insurance policies related to correcting policies in order to comply with Section 7702.

Description: This article looks at internet term sales results.

Description: This article presents a fable about the issues that arise between marketers and actuaries in the product development process.