Description: Response to Life Insurance 2020 Foresight – A Call for Essays. An essay stating the author’s vision for the future of the life insurance sector. Some smaller companies might focus on smaller niche markets rather than compete with larger companies in the broader markets.

Description: Read the July 2020 issue of NewsDirect published by the Marketing & Distribution Section. Newsletters provide practical information for the working actuary, articles on trends that impact sections and news about section activities.

Description: Shares a historical summary of perspectives during significant philosphical changes covering the subject of “Price Disclosure and Cost Comparison.” The topic was extremely timely the NAIC having just concluded drafting its model legislation and the entire audience participated through a questionnaire-based opinion poll.

Description: This article looks at the question, Should the direct mail marketer sell products until the point at which the cost of the NEXT sale exceeds the marketing allowance for the product or until the point at which the AVERAGE cost of all sales exceeds the marketing allowance for the product?

Description: This article explains the benefits of cross-selling, especially in the middle market, and how it can improve customer retention.

Description: This is an article adapted from LIMRA's 'Is There Magic in the Middle Market'? - a survey exploring the financial security needs of the middle market and the need and role of life insurance in meeting those needs.

Description: Applying behavioral-science and shared-value principles to insurance is a win-win proposition for both insurers and clients.

Description: Discussion of the current state of U.S. individual life insurance new premium sales.

Description: WeChat is gradually becoming the main force of insurance online marketing for insurance products in China.

Description: Discussion of the 1998 Generally Recognized Expense Table GRET and questions pertaining to the acceptable use of the GRET to demonstrate compliance with the NAIC Life Insurance Illustrations Model Regulation.