Description: Feature article clarifying terms used in life insurance distribution

Description: Imagine that the insurance purchase process is a bridge. The customer is coming from one direction and crossing the bridge and the insurer is coming from the other side. The point at which they meet is the transaction point. At one time, customers were willing to completely cross the bridge to get to the insurer. They knew that they needed insurance, and like any retail purchase, they would “travel” to make it happen. Today, the insurers are normally the ones “journeying” across the bridge. This is the future of insurance — useful, convenient, intelligent protection that does its best analytic and protective work on the client-side of the bridge.

Description: Editorial by Steve By Steve Konnath I'm honored to be the new chairman of the Marketing and Distribution MaD Section Council. I have a tough job living up to the expectations set by our outgoing chair, Juliet Sandrowicz. From News Direct, January 2008, Issue No. 57.

Description: NewsDirect is undergoing a redesign! The MAD Section Council is working with SOA staff to design and implement a new format. We are moving to the next generation of electronic newsletters—one that will incorporate design features consistent with SOA standards and that will give you, our section members, more flexibility in accessing the newsletter.

Description: This article from NewsDirect is soliciting experts on a variety of marketing and distribution topics. The information gathered will then be used to generate a session at an industry event of a timely article for the section newsletter.

Description: Distribution channels matter because they impact how products reach the clients, client experience with the company, and are a key driver in total company performance. Think about this, the pricing actuaries could design innovative products that meet client needs, but without distribution channels communicating the right messages to the clients and addressing their questions, the products probably would not sell.

Description: Technology has streamlined countless processes in our daily lives, and insurance is no stranger to this transformation. Technology can make insurance simpler and more personal for consumers, and can enable actuaries to better analyze unstructured data, make good decisions, create new products, and find channels to enhance profitability, provided they can tame the flood of information pouring in from across the digital ecosystem.

Description: This is an article about the ups and downs of call centers as they relate to marketing. From News Direct, June 2007, Issue No. 56.

Description: This article takes a look at direct response marketing the associated costs, and the tools necessary to start building a company’s presence in this developing market.