Description: This article discusses new tools to underwrite faster, cheaper and better in order to be more profitable and also market to the middle market.

Description: Editor’s Viewpoint: Stepping into the All-Electronic Future...

Description: This article looks at the question, Will the Internet become a viable method of insurance sales and service for the middle market? Recommendations are given on the best uses of the internet for reaching this market on line.

Description: This article provides summaries of the sessions sponsored by the Nontraditional Marketing Section at the recent SOA meeting in Orlando Florida. Topics included measuring sales success, professionalism and the cost of medical malpractice.

Description: Chairperson's column for the May 2019 edition of NewsDirect.

Description: Chairperson description of current MaD section activity and upcoming webcasts and other emerging section content

Description: This article summarizes a session at a recent SOA meeting in San Antonio about how to design and price a plan sold via nontraditional marketing.

Description: This article explains Search Engine Marketing SEM and how it can be a key part of an effective direct marketing strategy.

Description: Identity theft protection can be offered easily through many different distribution channels because ID theft protection is not considered an insurance product. Marketing to consumers directly via point of sale, direct marketing or worksite marketing are all viable alternatives. From News Direct, September 2005, Issue No. 51.

Description: Feature article discussing selling life insurance to millionaires, penta millionaires, etc.