Description: Presented at October 1996 Annual Meeting. How do we quantify our unique skills and articulate them to nontraditional industries to enhance their awareness of actuaries and the role they can play in these industries? The profession has struggled with developing a strategic marketing plan for expanding actuarial opportunities to nontraditional employers. Part of the struggle centers on clearly defining and articulating the “product” that actuaries have to market. This role play helps clarify this definition.