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Contrasting the Product Development Process between Traditional and Non-Traditional Marketing
Contrasting the Product Development Process between Traditional and Non-Traditional Marketing Discusses ... between traditional and non-traditional marketing, and the reasons for differences in product and product development ...- Authors: H Lund, Robert J Polilli, Bradley M Smith
- Date: May 1988
- Competency: External Forces & Industry Knowledge>Actuarial methods in business operations
- Publication Name: Record of the Society of Actuaries
- Topics: Life Insurance>Marketing and distribution - Life Insurance