1
-
1
of
1
results (0.36 seconds)
Sort By:
-
Lifetime Value/Lifetime Marketing
about defining lifetime marketing, a calculation of the lifetime customer value, and database marketing ... marketing. Acquisition expenses;Assumptions;Economic value;Generally Accepted Accounting Principles=GAAP;Product ...- Authors: H Shumrak, Bradley M Smith, Erich Sippel
- Date: Oct 1993
- Competency: Results-Oriented Solutions
- Publication Name: Record of the Society of Actuaries
- Topics: Life Insurance>Marketing and distribution - Life Insurance